Google has applauded Apple’s relaxation of its mobile advertising policy which previously locked out Google’s AdMob platform from in-app advertising on iOS devices.
Apple’s new terms are set to open up in-app advertising to competitors.
Advertising systems that work across a range of platforms will also be enabled, including IE. iPhone and Android, Google says.
“Today, Apple updated their iPhone Developer Program License Agreement,” Google’s Vice President of Product Management, Omar Hamoui, acknowledges in a blog post.
“Unlike the previous version, these new terms ensure that Apple’s developers have the choice of a variety of advertising solutions (including Google’s and AdMob’s) to earn money and fund their apps,” Hamoui explains.
“Apple’s new terms will keep in-app advertising on the iPhone open to many different mobile ad competitors and enable advertising solutions that operate across a wide range of platforms.”
The Google exec further stresses that, “This is great news for everyone in the mobile community, as we believe that a competitive environment is the best way to drive innovation and growth in mobile advertising.”
According to Google’s VP of Product Management “Mobile advertising has already helped to fund tens of thousands of mobile apps across many different platforms and devices, and it will help do the same for many more in the years ahead.”
Google particularly appreciates Apple’s decision to provide immediate clarification about the status of mobile advertising on its iOS platforms, a move that will undoubtedly benefit users, developers, and advertisers alike.
A breakdown of the benefits for each party is then provided by Google’s Omar Hamoui:
Users will benefit from more free, or low cost, apps that can now more readily be supported by advertising.
Developers will be able to choose from a variety of competitive advertising options and pick the solution that works best for them, to boost their revenues.
Advertisers will have access to simple and effective advertising solutions that can reach users across a wide range of devices.
Hamoui cannot stress enough how pleased Google is to see Apple clarifying its terms, adding that the search giant is 100% committed to developing the best possible advertising solutions and formats for the iPhone.
Hamoui does not forget to mention Android, Blackberry, and Palm devices, as well as hardware that runs Windows mobile. Google anticipates even more platforms to come and make a name for themselves, according to Hamoui.
In related news, an Apple representative reportedly told Sean Kovacs, the developer of third-party Google Voice application GV Mobile, that he was welcome to resubmit the application for review, following Apple’s amendment to the App Store Review Guidelines.
On July 28 2009, two iPhone applications that offered support for Google Voice were silently removed from the Apple App Store. One was Kovacs’, the other was actually Google’s official Voice app.